12 Instagram Reels Hook Examples With Script Continuations

Original teaching examples by Trender. Adapt the brief and examples to your own work.

A complete hook-to-close example

OPENING: “Which of these headlines tells you who the website is for?”

SHOW: “Beautiful websites for everyone” next to “Portfolio websites for wedding photographers.”

CONTINUE: “The first sounds positive, but it could belong to almost anyone. The second tells a wedding photographer what you build and who you build it for.”

EXPLAIN: “Specific does not have to mean clever. Start with the service and the customer.”

CLOSE: “Try it with your headline: I create [service] for [customer].”

Use this brief to generate hook variations

Audience: [who they are and what they are trying to do]
Point: [one useful thing I can explain]
Evidence or example: [what I can show on screen]
Voice: [how I normally speak]

Write four openings: a comparison, a demonstration, a specific question, and a recognizable situation. Pair each with the next sentence and a first-frame idea. Keep the same point. Do not invent facts, personal experience, or results.